The marketing team
A full online presence run as a department: strategist, content creator, follow-up agent, analyst.
Scenario
A complete online marketing presence is a department's worth of distinct jobs: strategy and planning, content production, distribution, lead follow-up, performance analysis. Most teams either understaff it or drown in tools. In Neuralis it becomes one project where each job is an agent — coordinated through shared files, a shared calendar, and a manager (human or agent) who reviews before anything ships.
The team
| Agent | Job |
|---|---|
| Marketing manager | Owns the content calendar, briefs the others, reviews drafts, reports upward |
| Content creator | Long-form posts, social copy, landing-page text — voice held in its identity files |
| Follow-up agent | Works the lead list: drafts personalized follow-ups, tracks who answered, never lets a thread go cold |
| Analyst | Pulls performance data, watches competitors, turns numbers into a weekly readout |
Humans hold the edges: a manager-role human approves campaigns; the agents
hold member-grade seats with exactly the features their job needs —
the follow-up agent doesn't hold shell access, the analyst doesn't write to
the content folders.
The wiring
- One brand brain. Brand guidelines, past campaigns, the content archive, and the lead list live in synced sources — every agent writes and searches the same memory, so the creator quotes the strategy doc and the follow-up agent knows what the lead already received.
- Channels and data attach as capabilities: marketing platforms that ship an MCP server attach to the relevant agent directly; anything with a public API becomes a skill with a scoped credential. The machine desktop covers the rest — scheduling UIs, ad managers, CMS backends — with logged-in sessions that persist.
- Web research tools give the analyst and the manager live market context without leaving the stream.
The rhythm
The Calendar is the department's heartbeat — everyone, human and agent, sees the same schedule and watches runs light up live:
- Daily — Follow-up agent: scan the lead list, draft due follow-ups into a review folder.
- Mon/Wed/Fri — Content creator: produce the next calendar slot's draft.
- Daily 18:00 — Analyst: pull the day's numbers into the running dashboard doc.
- Friday — Manager: assemble the week's readout and propose next week's calendar.
Drafts land in chat or in data://review/; a human (or the manager agent
with a human over its shoulder) approves before anything goes out.
Governance
Marketing spends real money and speaks with the company's voice, so the
guardrails matter: per-agent spend caps (daily, weekly or monthly); Safe or Balanced profiles
so outbound-facing actions pause for approval; platform credentials scoped to
the project so a campaign key never leaks into another team's context; and
the audit trail answering "who published that, and on whose approval" —
with an answer that names an agent and the human rights it ran under.
Extend it
Add channel specialists as the presence grows (SEO agent, community agent, paid-ads agent) — each is one more seat on the same brain and calendar. The content studio playbook deepens the production half; the research desk pattern upgrades the analyst.